As a part of getting the word out to people about the work I do as an Adoption Coach, I have used various forms of social media. I am currently on Twitter, Linked In and Facebook. This is just for my adoption coaching work, I also have separate pages on Facebook for my personal friends and also one for my Nature Photography.
I have been in a place of deep thoughts about social media and how it fits in for me and what I do. I am very confident in my strengths as an Adoption Coach and that confidence comes primarily from the real life, face to face time I get with clients. To ask a question maybe they had not thought of and a whole great interactive dialogue goes from there. From my willingness to not just get clients started on the journey of adoption but to be willing to with them and provide both professional expertise and emotional support.
There is this whole growing community of people online who use blogging on it’s own to produce income through ads placed, writing opportunities etc. I blog on my website for one reason and this is something I have much clarity on. When potential clients come on here to learn about me and my services out – to hire me as their coach, they are going to engage in a process where they are asked to be vulnerable.
They are going to share with me their dreams of parenthood – something that has been elusive to them in other ways. I am going to get to know very personal information about them. From the start I want them to know I will both handle their vulnerability with much care and that I am willing to share my self personally with them as well. That I am also an adoptive mom and went through a very long, bumpy road to motherhood gives me a perspective on their path that not all adoption professionals have.
So back to social media – I find I am wanting to take a step back and re-evaluate where and how I want to put my time and energy into it online. Twitter can be so addicting to the ego – it is easy to get sucked into how many people are “following” you or tweeting with you regularly. But honestly what does that have to do with my desire to help others be successful in their desire to adopt?
While I am the first to admit I have made some great connections/friendships while typing away little blurbs on Twitter, it has often come at the price of spending time with the people I love and cherish in my real life. And after 8 months of “tweeting”, my clients continue to come to me as referrals or through my low tech marketing. I do monthly free seminars and people can come and sit with me and talk. I have yet to obtain a single client through Twitter and I feel the disconnect there for me is that the computer screen puts up a barrier between me and those I serve to help.
For those friends I have made online and some of whom I have made in real life connections, those will continue on. If we have connected enough to communicate off the Twitter screen, they know many ways to reach me.
So for now, I am taking some time to be quiet online, love those wonderful people I am blessed to share my life with and let this internal confusion about social media unfold organically.